Optimizing your site in ways that improve overall usability and readability can greatly increase your website’s rankings. Technical aspects of SEO can be more difficult, but they are worth the investment of your time to learn and execute. Here are seven tips to lead you to Google search engine ranking success. Helping small businesses learn how to rank higher on Google is one of those challenges I relish because any size business has the ability to rank high in search results. Recently, I was asked to assist in optimizing a website in the health and wellness space. The site was beautiful and functional, but it was underperforming.
We found a very slight correlation between URL length and rankings. Specifically, short URLs tend to have a slight ranking advantage over longer URLs. In other words, heavy pages have the same chance to rank as light pages. For a more comprehensive view of SEO performance, connect your Google Search Console and Google Analytics accounts to Semrush’s Organic Traffic Insights tool. Improving your sitewide SEO can help multiple pages rank on Google’s first page.
To do this, search Site Audit’s Page Explorer for the topic you are searching for. Internal links also help Google understand what a page is about. Unless the keyword you’re targeting is unusually long, using that as the slug is the best way to do this. A target keyword is the main keyword that describes the focus or topic of your page. If users do this consistently from your homepage, it’ll develop a high bounce rate.
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You can find out what those keywords are using a keyword research tool like Semrush and infuse them into your web pages and blog posts. Get found by your audience by boosting your keyword rankings. Here are 12 steps you can take to improve your search results positioning. Don’t forget to continuously track your target keywords’ rankings using SEO tools or specialized rank-tracking software. This helps you understand your visibility and track progress. A continuous content optimization process is essential to maintain and improve your rankings over time.
Content Optimization: Writing for Both Users and Search Engines
You could target both keywords on the same page and potentially get on Google’s first page for both. Adding keywords to your content is a crucial component of on-page SEO. Look at the high-ranking pages to determine the best content type(s). You can search the keyword yourself and review the first page. But Google may personalize results based on your location, search history, and more. For instance, “toy dog” and “dog toy” sound similar, but Google shows different results because users have different goals.
There are a number of online directories where it’s worth listing your blog or website. While you may not see any search engine benefits from this, simply having that link to your website can help Google to find and rank it BHS Links more quickly. To maximize your chances, write blog posts that are long-form in nature. Definitions of “long-form” content vary widely, but most people would agree it means writing at least 1,000 words, and more like 1,500 or more. Blog posts under 1,000 words are much less likely to rank highly—see more in my guide about how long a blog post should be.
To boost your local positions, enrich your website with local keywords. These are the keywords that let Google see your relevance to a certain location. In this guide, I’ll walk you through the fundamentals of Google Maps SEO—why it matters, how it works, and what you can do to get ahead of the competition.
- So, your goal is to acquire diverse links using white hat link building strategies.
- Google Maps SEO is no longer optional—if you want local customers to find you quickly and easily, it’s a must.
- As we are thinking about ways to make our content easier to read for both users and search engines, header tags are key.
- However, the bigger updates usually change rankings more drastically and last for longer.
- Google Forms has many types of questions, like multiple choice, checkboxes, and short answers.
- Go ahead and add them to ad groups and create a Google Ad campaign.
By utilizing tools like the search console and optimizing keyword phrases, you can increase your visibility on the Google search results page. In short, on-page SEO refers to all the elements, such as headlines, page titles, and images, that appear on the pages of your website that you can optimize. To improve on-page SEO, try to create longer form content of at least 1,800 words. With regards to keywords, try to use your keywords at the beginning of your title tags and insert your keyword two to three times per page. All in all, on-page optimization is one of the easiest ways to boost your rankings.