In other words, we didn’t directly measure the loading speed of the individual pages in our data set. We simply looked at the average loading speed across the entire domain. Whether comprehensive content directly impacts rankings is unclear. Perhaps not surprisingly, we discovered that pages with the highest number of SEO Anomaly total backlinks tended to rank best in Google. In fact, we found that approximately 95% of all pages have zero backlinks.
All the results have the same rating of 4.6, but the first place has 2,000 reviews, the second location goes with 761, and the third one has been reviewed 411 times. Now comes prominence, the most difficult and extremely important ranking factor to pin down. Because Google is trying to show users the closest places without making them walk too far to the desired destination. The Vicinity update heavily increased the importance of distance. As you can see on the screenshot below, even a poorly filled-out listing can get into the local pack if it is located close to the searcher.
All of the content produced brought in organic traffic and backlinks. This eventually contributed to high domain authority, meaning that now Google knows this domain is trustworthy and will rank it faster. Backlinks and links from other websites to your site remain a significant Google ranking factor. Fixing broken links and page experience is another necessary element of an off-page SEO checklist.
You’re In!
Trust us, you’ll have so much more success if you take the time to create original content that adds to your overall user experience. In addition to product and category pages you will need to include an About page and Contact page on your site. These pages let shoppers and search engines know that you are credible and trustworthy, so don’t skip these pages. A backlink is a link to your page that comes from another website. A page with a lot of links pointing back to it indicates to Google that the particular page is providing exceptional value, and is coming from a credible website.
- I recommend that you use all of them, but especially tools like Search Console because it is directly tied to how Google sees your website and the errors it finds on it.
- Just create a billing account with Google Cloud Platform to get a $200 credit on Google Maps API every month (you won’t be charged unless the usage exceeds these $200).
- Other websites and content types may struggle to rank highly.
- Website visitors shouldn’t have to scroll down to find the information that they need.
For example, WordStream has been publishing high-quality content about PPC for a long time now, so Google has come to see us as a trusted source in this niche. But if we were to publish a super high-quality post about, say, robotic process automation, our chances of ranking for that keyword are slim. SEO is the process of optimizing your website to rank as high as possible in organic search engine results (and yes, you can aim for the first page).
Here’s how to rank on Google:
This tool analyzes the current top-performing pages for your targeted keywords and pinpoints where they fall short. Check out top-ranking content on the SERP to see what you’re up against. And look for weaknesses or opportunities you can capitalize on. In the following sections, you’ll learn how to target your chosen keywords effectively.
Every time we reference one of these “expert signals”, we link to the relevant page. Implementing each of these points will create a better user experience, which is great for SEO and conversions. Following this structure will make it easy for Google’s algorithm to understand your content and for Gemini to summarise what you wrote. The entire introduction should be a maximum of 100 words, stating the most important information. For example the keyword “Google Visibility Score” is ranking number 2 but we are not appearing in the AI Overview. I recommend starting with 3-5 articles or blogs, optimising them and tracking the results.
This will help improve the visibility of your site on search engine result pages (SERPs) and increase the chances of a Google first page rank. Once you have identified your target keywords for your website, what’s next in terms of how to rank higher on Google? Well, it’s essential to optimize your meta tags, headers, and URLs with these targeted keywords. Using tools like Google Search Console can help you monitor and optimize your website for better Google rankings. However, these pages also let visitors and search engines know what to expect from the Ahrefs website.
And if you’re ranking for that term by accident, imagine how easy it will be to rank if you actually TRY to rank for it. But every now and again you’ll come across a keyword that you’re not optimizing for. Lastly, add visuals, videos, charts, screenshots, or any useful visual content you can to your page.