Identify opportunities within these features to increase your click-through rates. For instance, optimizing content to appear in featured snippets can significantly boost traffic. Engaging with related questions linked to your keyword can also capture additional search intent. Keeping an eye on these elements is essential for maximizing your SEO efforts and capturing organic traffic effectively.
Why Does Google Maps SEO Matter to Local Businesses?
Google Maps SEO is all about taking your business from the sidelines and getting it front and center in these valuable local results. Which can lead Google to show your content more prominently in search results. Basically, this involves adding new insights, perspectives, or original data that other content lacks.
If yes, check out our enterprise SEO audit steps and steal our free template. For example, this is the summarized result for HawkSEM’s recent page speed test. Here at HawkSEM, we’ve passed our Core Web Vitals assessment. This uncovers what your real users are experiencing in SEO terms.
This has all changed and it seems will work against you most of the time, and it’s important not to over-optimize your onpage stuff. With Long Tail Pro, I can quickly see that the top 10 sites in Google for business ideas are quite authoritative. At a quick glance, I can see that the Average Keyword Competitiveness is 63. You can see a full chart of what keyword competitiveness is all about here. But for my purposes, I prefer to target keywords that are under 30 if possible.
SEO Interview Questions and Answers for 2025
Some tools we recommend are Google Search Console, Semrush, Google PageSpeed Insights, and ScreamingFrog. It’s the result of a hard-to-fail strategy backed by years of experience and a wicked smart team of creators. Unlock the power of advanced SEO tools and data-driven insights.
What’s on-page SEO and how can you improve it?
If your content, products, or services are mentioned in those AI overviews – Google is essentially endorsing your business to millions of potential customers. Google’s AI overviews now appear in up to 47% of all search queries and take up half the screen on both mobile and desktop devices. So, whether you want to call it LLMO, GEO, or the name of the week, it’s no different from SEO. Just because a keyword exists doesn’t mean it’s the right one to target. So, make SEO Anomaly sure your business is listed on reputable and relevant directories.
You’ll probably recognize most of these because you already optimized your webpages around these exact keywords. At this point, you should start to see your site ranking higher in Google. This makes your content more compelling and easier to understand. That way, people can jump directly to the step that they’re most interested in. Well, Google doesn’t like to see people landing on a site and quickly bouncing back to the search results.
Off-page SEO means, primarily, getting high quality links back to your website. You’ve hopefully already gotten a few links from good blog directories, but another great way to get them is to write guest posts on other sites in your blog’s niche. For instance, if someone types “blog marketing strategies” into google, my blog post 10 Blog Marketing Strategies to Get 584,863+ Readers is the first result. Also, does the traffic boost convert to more customers and sales? SEO is time-consuming and if you don’t track your results, you won’t know where to make changes and if it’s worth the time and effort.
- Sites with HTTPS server boost in website rankings, whereas Google calls HTTPS as a ranking signal.
- Optimizing your ratings, conversion rate, engagement, and performance contributes to Search and Explore traffic.
- However, it’s an effort that will surely pay off, as simply being responsive may ensure higher star ratings overall.
- See where you rank for any keyword across hundreds of locations.
- About a year ago, I randomly picked the keyword “Spencer Likes Honeycombs” to try and rank for.
Check for broken links, as these can hinder indexing and negatively impact your domain authority. Regularly audit your site to fix any technical issues that may arise. Tracking your keyword positions over time is crucial for assessing the effectiveness of your SEO strategy. Regularly monitor changes in keyword rankings to see if your efforts translate into improved visibility. Tools like Serpple make it easy to keep tabs on your keyword metrics without overwhelming costs. Before checking your keyword rankings, you need to identify the keywords that are most relevant to your business.