Making the purpose and relevance of your page clear to Google and searchers is the job of on-page SEO. It’s the icing on the cake that highlights the work you put into matching intent and covering the topic in full. Almost overnight, the page shot to #1—and it’s been there ever since.
Merging similar pages on your website is a strategic approach to improving your Google rankings and enhancing user experience. Add multimedia elements such as images, videos, and infographics to enhance comprehension and engagement. Make sure you optimize your images by adding appropriate alt text, naming the image files correctly, etc.
Provide comprehensive answers within your content
- To truly succeed, it’s crucial to ensure your store is visible to potential customers.
- At the heart of any ranking system in Google Sheets is the RANK function.
- One helpful tool for monitoring keyword phrases and optimizing your blog is Google Search Console.
- Backlinks (links from other sites to yours) are another significant factor.
- You can track metrics like bounce rate, session duration, and conversion rates to identify how traffic interacts with your site.
For smaller niche sites on the other hand, I DO manually build links…its a different strategy. I’m trying to soak everything up, researching keywords and focusing on creating quality content. Well, as you can see highlighted in the image above, I am now ranking #2 in Google currently for that keyword! However, because others read my article and liked it, you can see that the page does indeed have 48 page links.
Elevate Your Brand with Effective Local Marketing Strategies
Enter a broad topic as your “seed” keyword and go to the Matching terms report. Trying to rank for keywords nobody’s searching for is a fool’s errand. Learn more about these in our guide to optimizing for search intent.
Be mindful that stuffing the text with the exact keywords over and over will get you penalized, so make sure to pay attention to it. Google is becoming more strict in its guidelines about what keywords are not allowed in the app’s metadata and descriptions. But it will help visitors find what they’re looking for, which is an important part of eCommerce optimization so you can make more money from the traffic you already have. It’s likely that your website already undergoes regular maintenance to check for things like bugs or server errors. For SEO purposes, it’s a good idea to do a technical SEO audit of your site every couple of months to check for things such as 404 errors, redirect loops, and broken links. To do this, you must be mindful of what pages you’re linking to each time you create a new page or a new piece of content.
For example, famous museums, landmark hotels or well-known shop brands are also likely to be prominent in local search results. First BHS Links and foremost, it’s important to note here that a Google Business Profile is a separate entity from a Google My Business account. The latter is used to gain access to and optimize the former. To create an account, head to Google.com/business and sign in with the regular Google/Gmail account you use for your business (as opposed to your personal Gmail, if you have one). Use different anchor texts, mostly descriptive text that gives readers and search engines an idea of what they’ll find when they click the link. Avoid the temptation to add links solely for the sake of quantity; each link should genuinely enhance users’ and Google’s navigation experience.
If freshness is important for your keyword, you may rank higher by refreshing your page. This performed OK and ranked for years in positions #6–10—but it never cracked the top five. For that reason, if you want to rank higher, you need to be methodical. Start by working on the easy things that are within your control, then move on to more challenging things if needed. Remember, though, it all starts with getting your blog or website to show up on Google in the first place.
Sign up to receive more well-researched small business articles and topics in your inbox, personalized for you. Not only can you research competitors’ websites on Semrush, but you can research their Google Ads history too. See which ads converted best, and when, and use the insights to improve your own advertising campaigns. For more information about how to set up and optimize your business listing on Google, read our step-by-step guide to making a Google Business Profile. From here, you can see common keywords and which sites rank higher for each and discover weak and missing keywords from your competitors’ sites. This gives you the best opportunities for how to rank higher on Google and identify content and keywords missing from your own site.
We recommend not simply adding links to existing text, but adding context around the new links, which can boost both the relevance and the freshness of the new links. Selecting keywords with a lower difficulty score increases your chances of ranking higher, especially if your website is relatively new or has lower domain authority. When adding the links, use relevant anchor text to give Google and users a hint on what the target page is about. This is how we improved the rankings of our post, which initially included step-by-step instructions. The easiest way to check your website’s keyword rankings is to use a rank tracker tool.
However, it’s not just about winning new customers (or diverting some of your competitors’ potential customers). It also helps to boost the credibility of your brand or business. Video content is showing up more and more on the SERP, and in some cases, it is the only opportunity you have to rank higher for a topic. Or, see if your SEO plugin (we use Yoast) gives you the option to upload a social image. The image won’t appear in the blog post itself, but it will still be attached to that post and indexable in search results.